The Disruptive Voice

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The Disruptive Voice explores the theories of disruptive innovation across a broad set of industries and circumstances with academics, researchers, and practitioners who have been inspired and taught by Harvard Business School Professor Clayton M. Christensen, the Kim B. Clark Professor of Business Administration and one of the world’s top experts on growth and innovation.

For more information, email fgi@hbs.edu or visit www.hbs.edu/forum-for-growth-and-innovation

BSSE = Building and Sustaining a Successful Enterprise, Professor Clayton M. Christensen's signature course at the Harvard Business School and a breeding ground for many of the ideas shared in this podcast.

102. Customers Think In Trade-Offs: A Conversation with Pontus Siren and Shahriar Parvarandeh

Dec 20, 2022

In an earlier episode of The Disruptive Voice, Pontus Sirén discussed the Jobs methodology and how it relates to customer centricity. Companies exist to address customer problems, i.e. their Jobs To Be Done – and the first critical step for any innovator is to identify a good problem to solve. In this episode,...