Nov 11, 2020
Online grocery shopping isn't (really) catching on. While there
has been real growth in the number of
Americans who shop for groceries online in 2020, even in the midst
of a global pandemic, the vast majority of customers choose to shop
in person. Why?
This week on The Disruptive Voice, we're delighted to bring you
José Vicente Aguerrevere and Max Pedró, co-founders of Takeoff Technologies, for a look behind the scenes
at their efforts to build and sustain a technology company aimed at
eliminating a major barrier to online grocery retailing. After
taking BSSE with Professor Christensen, Max and José graduated from
HBS as Baker Scholars in 2002, pursued careers in blue chip
banking, consulting, and retail firms, and fourteen years later
felt called to co-found a technology firm. Based on the idea that
finding the right trade-offs could make online grocery retailing
cost effective to both the retailer and customer, Max and José have
turned their start-up into a global company. Hosted by Anibha Singh, Max and José discuss the genesis of
the business, their rapid scaling efforts, the evolution of the
grocery industry during the coronavirus pandemic, and their vision
of an ecosystem of efficient fulfillment across industries. We hope
you enjoy this engaging and thought-provoking episode!