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Own The Spotlight is a podcast where authors take center stage to present their work — in their own words and without an interviewer. Each episode features a solo monologue in which the author introduces themselves, shares what inspired their latest book or article, and reflects on the journey behind the writing. You'll hear candid insights about their intended audience, the creative process, surprises along the way, and what they hope readers will take away from their work. Whether you're a curious reader, fellow writer, or publishing enthusiast, Own The Spotlight offers a rare, candid look at authorship — and plants the seeds for your next literary exploration.
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  2. 72. Making Your Own Luck in Emerging Economies: Innovative Strategies for Creating New Markets

72. Making Your Own Luck in Emerging Economies: Innovative Strategies for Creating New Markets

Apr 19, 2021

In this episode, Efosa Ojomo returns to The Disruptive Voice to discuss his latest research at The Christensen Institute’s Global Prosperity group. He and his colleague, Lincoln Wilcox, recently published a report highlighting six innovative strategies for creating new markets in emerging economies. This conversation, hosted by Katie Zandbergen, focuses on the findings from their research, along with the implications for those looking to create prosperity around the globe. Efosa speaks not only about the tremendous opportunities surrounding market-creating innovations, helping would-be entrepreneurs to see prospects for building and sustaining successful enterprises where they might least expect them, but also about demystifying the process, debunking false narratives and empowering entrepreneurs to launch innovative and market-creating ventures in emerging markets.