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Own The Spotlight is a podcast where authors take center stage to present their work — in their own words and without an interviewer. Each episode features a solo monologue in which the author introduces themselves, shares what inspired their latest book or article, and reflects on the journey behind the writing. You'll hear candid insights about their intended audience, the creative process, surprises along the way, and what they hope readers will take away from their work. Whether you're a curious reader, fellow writer, or publishing enthusiast, Own The Spotlight offers a rare, candid look at authorship — and plants the seeds for your next literary exploration.
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  2. 30. Revisiting Resource Allocation in the Firm

30. Revisiting Resource Allocation in the Firm

Mar 18, 2019

Before returning to our Jobs to Be Done theme, we thought we'd share a little about how some of Clay's theories came to be. On the show today, hear Clay talk with one of his mentors, Joe Bower, the Donald K. David Professor Emeritus, about the origins of Resource Allocation theory. Joe's groundbreaking book, Managing the Resource Allocation Process: A Study of Corporate Planning and Investment, both helped spark Clay's insights into Disruptive Innovation and continues to offer key insights for firms. Joe and Clay also speak about the future of management, and offer tips for managers and entrepreneurs.