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The Disruptive Voice explores the theories of disruptive innovation across a broad set of industries and circumstances with academics, researchers, and practitioners who have been inspired and taught by Harvard Business School Professor Clayton M. Christensen, the Kim B. Clark Professor of Business Administration and one of the world’s top experts on growth and innovation. 

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BSSE = Building and Sustaining a Successful Enterprise, Professor Clayton M. Christensen's signature course at the Harvard Business School and a breeding ground for many of the ideas shared in this podcast.

Sep 24, 2019

This week on The Disruptive Voice, Shaye Roseman, a former Research Associate at The Forum for Growth & Innovation and a current MBA candidate at Harvard Business School, is joined in the studio by Bob Moesta and Ryan Singer. Bob is a regular on the podcast and is a principal co-architect of the theory of "Jobs To Be Done". Ryan has worked at Basecamp for over 15 years and has been involved with projects spanning UI design, strategy, and product development. He is currently Head of Strategy at the company. Together, Bob, Ryan and Shaye discuss the ways Jobs Theory can be employed as a tool for consumer research, on the one hand, and product development, on the other. In particular, they focus on the trials and travails of software development.