Mar 30, 2016
In post-independence India in the 1950’s, the paint industry was close to non-existent; at the low end, localized regional players provided whitewash for walls while the elite imported paint from Britain such as Goodlass Walls and British Paints. Asian Paints entered the market as an economy brand, creating a market...
Mar 10, 2016
Senior researcher Efosa Ojomo has written in these pages about the impact that Tolaram has had on Nigeria’s economy by introducing the country to an unlikely product: Indomie instant noodles (~$0.17 USD per package). Efosa’s story, How one company defied the odds and is grossing almost $1 billion in revenue…...