The Disruptive Voice

Preview Mode Links will not work in preview mode

Own The Spotlight is a podcast where authors take center stage to present their work — in their own words and without an interviewer. Each episode features a solo monologue in which the author introduces themselves, shares what inspired their latest book or article, and reflects on the journey behind the writing. You'll hear candid insights about their intended audience, the creative process, surprises along the way, and what they hope readers will take away from their work. Whether you're a curious reader, fellow writer, or publishing enthusiast, Own The Spotlight offers a rare, candid look at authorship — and plants the seeds for your next literary exploration.

102. Customers Think In Trade-Offs: A Conversation with Pontus Siren and Shahriar Parvarandeh

Dec 20, 2022

In an earlier episode of The Disruptive Voice, Pontus Sirén discussed the Jobs methodology and how it relates to customer centricity. Companies exist to address customer problems, i.e. their Jobs To Be Done – and the first critical step for any innovator is to identify a good problem to solve. In this episode,...