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Own The Spotlight is a podcast where authors take center stage to present their work — in their own words and without an interviewer. Each episode features a solo monologue in which the author introduces themselves, shares what inspired their latest book or article, and reflects on the journey behind the writing. You'll hear candid insights about their intended audience, the creative process, surprises along the way, and what they hope readers will take away from their work. Whether you're a curious reader, fellow writer, or publishing enthusiast, Own The Spotlight offers a rare, candid look at authorship — and plants the seeds for your next literary exploration.
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  2. 5. Instant noodles in Nigeria — a market creating innovation. Talking with Tolaram Africa CEO Deepak Singhal

5. Instant noodles in Nigeria — a market creating innovation. Talking with Tolaram Africa CEO Deepak Singhal

Mar 10, 2016

Senior researcher Efosa Ojomo has written in these pages about the impact that Tolaram has had on Nigeria’s economy by introducing the country to an unlikely product: Indomie instant noodles (~$0.17 USD per package). Efosa’s story, How one company defied the odds and is grossing almost $1 billion in revenue… in Nigeria spawned so much interest that he then wrote a second series on the role of culture (in four parts: 1, 2, 3, 4), using the framework of esteemed MIT Professor Emeritus Edgar Schein.

In this podcast, Tolaram Africa CEO Deepak Singhal joins Efosa and myself to talk about his company’s incredible rise and their plans for what’s next.