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Own The Spotlight is a podcast where authors take center stage to present their work — in their own words and without an interviewer. Each episode features a solo monologue in which the author introduces themselves, shares what inspired their latest book or article, and reflects on the journey behind the writing. You'll hear candid insights about their intended audience, the creative process, surprises along the way, and what they hope readers will take away from their work. Whether you're a curious reader, fellow writer, or publishing enthusiast, Own The Spotlight offers a rare, candid look at authorship — and plants the seeds for your next literary exploration.
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  2. 6. BSSE Research Paper | Asian Paints — Aishwarya Ramakrishnan and Neha Rambhia (MBA 2016)

6. BSSE Research Paper | Asian Paints — Aishwarya Ramakrishnan and Neha Rambhia (MBA 2016)

Mar 30, 2016

In post-independence India in the 1950’s, the paint industry was close to non-existent; at the low end, localized regional players provided whitewash for walls while the elite imported paint from Britain such as Goodlass Walls and British Paints. Asian Paints entered the market as an economy brand, creating a market for paints in semi-urban India and built a formidable distribution network. Today, Asian Paints owns nearly twice the market share of their next biggest competitor.

In this episode, two students of the BSSE course, Aishwarya Ramakrishnan and Neha Rambhia, join me to talk about how Asian Paints was able to grow and sustain their success, and what theory would predict about the company’s ambitious plans to move into the whole home décor industry — watch out, Home Depot!