Preview Mode Links will not work in preview mode
Own The Spotlight is a podcast where authors take center stage to present their work — in their own words and without an interviewer. Each episode features a solo monologue in which the author introduces themselves, shares what inspired their latest book or article, and reflects on the journey behind the writing. You'll hear candid insights about their intended audience, the creative process, surprises along the way, and what they hope readers will take away from their work. Whether you're a curious reader, fellow writer, or publishing enthusiast, Own The Spotlight offers a rare, candid look at authorship — and plants the seeds for your next literary exploration.
  1. All Episodes
  2. 43. Why Did You Hire HBS?

43. Why Did You Hire HBS?

Dec 1, 2019

The holidays are always a time of reflection and here at The Forum we’re looking inward to understand why people hire Harvard Business School to earn an MBA. Derek van Bever, Director of The Forum for Growth & Innovation, is joined in the studio by Community Manager, Katie Zandbergen, and Research Associate, Iulia Mogosanu, to discuss a research project they’ve undertaken using the Jobs To Be Done approach pioneered by Bob Moesta and Clayton Christensen. This research was carried out as part of a JTBD Toolbox initiative that The Forum team is working on for those interested in learning more about the practicalities of conducting Jobs-based consumer research. In this episode, we discuss the six steps outlined in the JTBD Toolbox, which will be released later this academic year; the process of conducting Jobs interviews; and three Jobs for which students and professionals hire Harvard Business School.