Dec 1, 2019
The holidays are always a time of reflection and here at The Forum we’re looking inward to understand why people hire Harvard Business School to earn an MBA. Derek van Bever, Director of The Forum for Growth & Innovation, is joined in the studio by Community Manager, Katie Zandbergen, and Research Associate, Iulia Mogosanu, to discuss a research project they’ve undertaken using the Jobs To Be Done approach pioneered by Bob Moesta and Clayton Christensen. This research was carried out as part of a JTBD Toolbox initiative that The Forum team is working on for those interested in learning more about the practicalities of conducting Jobs-based consumer research. In this episode, we discuss the six steps outlined in the JTBD Toolbox, which will be released later this academic year; the process of conducting Jobs interviews; and three Jobs for which students and professionals hire Harvard Business School.