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Own The Spotlight is a podcast where authors take center stage to present their work — in their own words and without an interviewer. Each episode features a solo monologue in which the author introduces themselves, shares what inspired their latest book or article, and reflects on the journey behind the writing. You'll hear candid insights about their intended audience, the creative process, surprises along the way, and what they hope readers will take away from their work. Whether you're a curious reader, fellow writer, or publishing enthusiast, Own The Spotlight offers a rare, candid look at authorship — and plants the seeds for your next literary exploration.

Feb 12, 2019

In this episode, we talk with HBS alum Levi Belnap, VP of Business Development at Wyzant, a leading tutoring online marketplace, to discuss how implementing the Jobs To Be Done theory helped Wyzant identify a major market opportunity with tremendous scaling potential. Hear how Levi led the charge to institutionalize Jobs To Be Done in ways that helped Wyzant reshape its business model.